Live it, don’t look at it. Experiential travel gives tourists a great time—and gives something back to the places they visit.

Diane Daniel | April 2009 issue

The Eiffel Tower. Big Ben. The Taj Mahal. Only 20 years ago, these were the notches on the traveler’s money belt, which, incidentally, was stuffed with travelers’ cheques. Today we’ve been there, done that. Affordable airfare and Western wealth (yes, we’re still comparatively wealthy even now, in the midst of the credit crunch) have brought travelers to every corner of the globe. We hop on transcontinental flights armed with our debit cards, functional in cash-dispensing machines from Dubai to Denali.
But simply seeing the sights is no longer enough. We want to stray from those beaten paths, dig deeper, get a read on how the locals live, work and play. This can include eating at a restaurant favored by residents instead of Westerners, participating in an outdoor adventure or visiting sites not found in most guidebooks. In industry jargon, it’s called “experiential travel”—travel we live through instead of look at—and it’s never been more popular. It’s popular because it’s typically cheaper than traditional travel; money is tight but we still want to go on vacation, some of us to faraway places. And it’s popular because we want to tread more lightly during our trips, in terms of our impact on the environment and on the people we visit. We want to give something back.
The desire to experience a different culture through activities and people goes deeper than adding another notch to the money belt, though that plays a role, too. It’s as basic as life. It’s our fellow human beings who transcend us. At the end of the day, we recall the burka-clad woman on the train reciting prayers as much as we do the centuries-old treasures in the museum.
When I think back to one of my life’s highlights—seeing the northern lights in the Northwest Territories, Canada, during 2002—I also relive the hospitality of the citizens of tiny Fort Smith, who cooked for me, took me dog sledding and gave me a polar-bear-shaped license plate that hangs in my house today. The most lasting impression of my 11-week backpacking trip to Europe in 1982 is my still-enduring friendship with Federico, who lives in Vicenza, Italy. In my home state of North Carolina, as I travel to research a farm-travel guidebook, the farmers stand out as much as their bounties or the sweeping rural landscapes.
My reaction is hardly unique. While I’ve done a fair amount of traveling of my own, I’ve also interviewed hundreds of people over the past eight years for a column I write for The Boston Globe called “Where They Went,” about other people’s trips. Without fail, these travelers will recount adventures, sights, tastes, but almost always add: “The people were the best part. They were so nice, so warm, so welcoming.” Those people’s stories are the ones they recount to me again and again, especially if they were allowed a look inside a community or a family.
These days, even the most mainstream tour operators include experiential travel on an otherwise-standard tour. For example, in the 2009 Grand Circle Travel land and cruise tour “China and the Yangtze River,” participants will not only visit the Great Wall, Beijing and Hong Kong; they’ll tour a kindergarten or senior center and have a home-hosted lunch. “You’ll see local customs enacted first-hand as your gracious hosts prepare and serve a typical Chinese meal,” the itinerary reads. For the traveler wanting a less-staged version of hospitality and sightseeing, many cities have forms of community-based or locally led tourism, which originates with citizens instead of national or international tour operators.
Digging deeper also requires that we set aside our demands for a money-back-guaranteed quality and “safe” experience. That can be instructive in itself. I recall a community-based “ecotourism” hiking trek my husband and I chose on the island of Lombok in Indonesia. The guides lit our campfires with the help of splashes of gasoline from the jugs they carried and they littered along the way. I later reported these issues to the organizer, who lived in the capital of Mataram, miles and worlds away. He was extremely apologetic, as he’d been trying to get the villagers to understand tourism basics. On the other hand, I saw the real way of life there. It was worth the trade-off. And I was much happier to donate money to people in the village than to an international travel outfitter.
After hearing me speak about the virtues of getting off the tour bus, one African safari tour operator told me proudly how at the end of his luxury lodge-hopping trip in Tanzania, he takes his clients into the city of Arusha to visit poor neighborhoods and give trinkets to the local children. “Everyone came away deeply moved,” he said. “The crazy thing was, after seeing all that big game, what I heard from them was it was the most memorable part of the trip.” I suggested he consider moving the outing to the beginning of the tour, so it would be on their minds as they met Tanzanian workers along the way. “Oh no, that would be too much for them,” he said.
Perhaps our challenge as citizens of the world is to decide how much is enough—and then go soak it in. Even if the recession has wiped out a quarter or more of our wealth, we’re still rich by global standards. Experiencing how other people live, whether in Appalachia or Addis Ababa, will make us even richer. And likely them, too.
Diane Daniel, a proponent of ­travel near and far, wrote about volunteer ­vacations in the November 2008 issue.