Almost everyone consumes palm oil on a daily basis. It is an ingredient in about half the products you find at the store. Demand for palm oil is immense and rapidly increasing. In many places tropical rainforests are burnt to create illegal palm oil plantations. A new website from the Roundtable for Sustainable Palm Oil, shows where there legal and illegal plantations are, where fires are burning to clear cut the forest, and adds some transparency to the murky industry of palm oil cultivation. That should help good palm oil beat the bad variety.