Hard to imagine that cockroaches could be an inspiration to innovation? Cockroaches survive in the most difficult circumstances. They can live without air for extended periods of time. They even continue to live—for some time—without their heads. That resilience is the inspiration to a new Internet startup, CockroachDB—run by a group of ex-Googlers and current Square employees, to create a web service that cannot crash. Websites crash all the time when hackers disrupt service, and bandwidth limitations are exceeded. But some websites—like Google—never go offline. Why? Because their information is duplicated and backed up throughout thousands of datacenters around the world—a necessity for giants like Google, but an unfeasible idea for smaller websites, until now. CockroachDB, will provide small businesses the ability to stay online throughout outages and attacks to provide uninterrupted service via co–locational backups synchronized with a universal atomic clock.