Books seem to have lost their appeal. Who would want to sit down with a book on our daily commute if our smart phones bring us gossip and games? In Beijing, subway riders are now being seduced to pick up a book without doing away their phones. A simple scan of a QR code inside the train car gives them instant access to a list of free e-books. This collaboration between the National Library of China and subway operator Beijing MTR is aimed at increasing the popularity of books in today’s digital times.
Beijing has found a way to get more people reading books
More of Today's Solutions
Elevate your tea experience: 5 innovative ways to improve your daily brew
While the classic simplicity of tea is always comforting, there's a world of flavors waiting to be explored. If you want to add some ...
Read MoreTransforming Tylenol: a sustainable path without coal tar or crude oil
Paracetamol, the omnipresent pain reliever found in countless households worldwide, may soon radically adjust its manufacturing method. For more than a century, this medicine, ...
Read MoreSuccessful gene-hacked pig kidney transplant shows promise in xenotransplanta...
A team at Massachusetts General Hospital in Boston performed a breakthrough surgical accomplishment, transplanting a kidney from a gene-hacked pig into a 62-year-old man. ...
Read MoreUSDA implements new school meal standards to reduce added sugars
The United States Department of Agriculture (USDA) announced significant changes to school meal laws, including the first time added sugars will be banned on ...
Read More
