The brand joins the 24-year fight to save the iconic Jumbo Valley from resort development with a full-length documentary. Earlier this summer, Patagonia was using film to raise awareness and drive action to help remove four dams along the Snake River in the Pacific Northwest, in order to restore the river’s salmon population and natural habitat. The next major project for the brand’s New Localism campaign is a feature length documentary on the 24-year fight…
New Patagonia film “Jumbo Wild” aims to keep British Columbia wilderness wild
More of Today's Solutions
All city buildings in Chicago are now powered by renewable energy
BY THE OPTIMIST DAILY EDITORIAL TEAM Chicago entered 2024 with a landmark achievement: every one of its 411 municipal buildings, from City Hall to ...
Read MoreHow unique leopard calls could impact conservation
BY THE OPTIMIST DAILY EDITORIAL TEAM Leopards, renowned for their stealth and solitary nature, have always been challenging to study. However, groundbreaking research revealed that ...
Read MoreThese solar-powered barges can scoop up 50 tons of plastic from rivers each day
While removing the plastic waste that currently contaminates the ocean today will be crucial for protecting marine ecosystems, it is arguably more important that ...
Read MoreWashington’s first human compost company is open for business
Washington passed a law in 2019 allowing citizens to compost themselves after death for a more sustainable burial process. Fast forward a year later ...
Read More
