Let’s admit it: menstruation is still a taboo in our society. Women still hide their tampons and don’t feel comfortable to talk about their period in public. But things are slowly changing. It was liberating when women’s tennis world number two, Petra Kvitova, spoke frankly this summer about how periods affect her game. And now that more period-tracking apps are being developed for women, menstruation becomes even more part of the daily conversation. More than two million women in over 180 countries are already using the app called Clue, which tracks a woman’s cycle, can predict fertility, menstruation, mood swings and PMS (premenstrual syndrome). The app-makers hope that knowing when to expect your period and what to expect can open up conversation about menstruation. Yes, it’s time to demystify this topic in society.