Social investing has a reputation of getting minimal financial returns, but that may change thanks to companies like Generation Investment Group. Run by former US vice president Al Gore, Generation is pioneering a new type of investing that focuses on long-term financial returns through sustainable projects. Numerous studies show that a company or project’s value is determined by its long-term performance, and that short-term orientation has negative repercussions for businesses and the global economy. Many investors have become accustomed to fast, high returns with companies like Snapchat or Facebook, but with technology improving rapidly, successful sustainable solutions are more viable than ever and investment groups like Generation want to support that. The Generation model requires more patience because socially conscious companies can take longer to reach similar levels of success. However, those who are willing to take the longer route can enjoy better returns down the line.
Sustainable capitalism is the next best thing in investing
More of Today's Solutions
Future of food: The world’s biggest rooftop urban farm is now bearing fruit
In the summer of 2019, we published a story about a rooftop urban farm being constructed in Paris that was set to be the ...
Read MoreThe pandemic may have eliminated two common strains of the flu
While few things about the Covid-19 pandemic have been good, scientists have discovered a possible silver lining: public health measures such as physical distancing ...
Read More7 Reasons to sign your teen up for Model UN
Following the United Nations climate summit in Glasgow, your child may be asking some questions about what exactly the UN is and how they ...
Read MoreThrills and chills: how horror films can improve your mental health
The mere mention of legendary horror films such as "The Exorcist" and "Silent Night, Deadly Night" conjures up images of terror and revulsion. But ...
Read More
