There’s fewer places for corporations to hide their misdeeds in the internet age. Corporations like BP, Enron, and Volkswagen have all been placed under intense scrutiny and financial strain following their respective scandals that spread like wild-fire across the internet. It’s causing companies to reassess their PR efforts and up their game by interacting with the communities they sponsor more directly and effectively. Platforms such as Kritical Mass are attracting individuals and corporate sponsors to its projects, whether that’s saving vultures in Kenya or bringing solar power to rural communities in Africa. So rather than imposing corporate ideas of “do-gooding” communities in a patronizing manner, firms can simply respond to demand. In the U.K, online platform Neighbourly connects community projects with companies.
How tech is forcing firms to be better global citizens
More of Today's Solutions
Nine new tardigrade species discovered with help from Danish schoolchildren
BY THE OPTIMIST DAILY EDITORIAL TEAM Tardigrades, also known as water bears, are small, resilient creatures that have fascinated scientists for decades. These tiny ...
Read MoreParis votes to pedestrianize 500 more streets in push for greener city
BY THE OPTIMIST DAILY EDITORIAL TEAM In a resounding show of support for a greener, more walkable city, Parisians voted to pedestrianize an additional ...
Read MoreTurning waste into musical instruments for disadvantaged youths
In Spain, a creative social project aims to improve the lives of children from disadvantaged backgrounds through music, education, and recycling. The initiative, called ...
Read MoreHawaii is the first US state to enact ban on shark fishing
On the first day of the year, January 1st, 2022, Hawaii became the first state in the US to enact a ban on shark ...
Read More
