Most investment funds are, first and foremost, about making money. Not New Crop Capital, a venture capital fund started by animal-welfare activists to support entrepreneurs whose products will save the lives of cows, pigs, chickens and fish. Launched last fall, New Crop has raised $25m and is investing in companies like Beyond Meat, which makes plant-based substitutes for burgers and chicken, and Purple Carrot, a startup that home delivers vegan meal kits. The money comes from an investor who wishes to remain anonymous. New Crop’s managing trustees are Bruce Friedrich, who worked for 20 years for activist groups People for …
Vegan venture fund fighting for animal rights
More of Today's Solutions
Oslo’s quiet revolution: how electric construction sites are changing the game
BY THE OPTIMIST DAILY EDITORIAL TEAM Imagine walking past a bustling construction site and hearing… almost nothing. In Oslo, that’s becoming the new normal. ...
Read MoreDIY toothpaste: a simple, eco-friendly guide to sparkling teeth
BY THE OPTIMIST DAILY EDITORIAL TEAM Are you tired of reaching for the same old toothpaste tube every morning? Making your own toothpaste not ...
Read MoreThe Rockefeller Christmas Tree gets a charitable new life after the holidays
We once shared how a tiny owl was rescued from the branches of the Rockefeller Christmas Tree. Now we have more good news as ...
Read MoreRobot fish repairs itself with microplastics it collects
Microplastics are one of the most pervasive environmental and health issues of our time. And environmental engineers and researchers are working nonstop to address ...
Read More
