Tesla founder, Elon Musk, wants to completely rethink how cars are made, he said in a freewheeling talk before shareholders. Musk hopes to make “the machines that build the machine” 10 or even 100 times more efficient. That’s why he no longer uses an office at Tesla but spends all of his time on the production line. That exercise has shown him methods by which production capacity could be increased exponentially, he said, by applying “physics-first principles”. Musk’s presentation sends the clear message that groundbreaking innovation is not luck or the result of random creativity; rather the consequence of determination and focus.