In 2015, a new startup launched an online store and pop-up shop in London called Crack & Cider that sells all kinds of essential cold-weather supplies. The only thing is you don’t buy these things for yourself, but rather, for the homeless. Partnered with local homeless shelters, all the items sold at the store, from weatherproof jackets to backpacks, go directly to those shelters to be distributed to those in need. The idea behind the shop is that it allows for donors to help people in a very direct way, providing a sense of credibility for donors. A second pop-up was launched earlier this month in the Tenderloin district of San Francisco, right in the heart of the city’s homelessness crisis.
At this store, everything you buy goes directly to the homeless
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