Nearly every Israeli is familiar with the Waze application, which has changed the way we all drive. But the Waze brand only really has a presence in Israel; elsewhere in the world, it has been swallowed up in the company that bought it for $1.1 billion in 2013: Google. Some 70% of all traffic information on the Google Maps app – the largest of its kind globally, of course – is based on Waze technology.
Israel as a lab for smart transportation
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