Traditionally, farmers in Kenya have had to walk great lengths just to buy or sell their produce. Now that’s starting to change, thanks to a new mobile payment solution called 2Kuze from Mastercard Labs that connects farmers with agents and buyers. When a buyer enters an online inquiry, the system generates a text message that taps into the farmer community. A farmer can then choose to respond with an offer to provide the produce entirely or pitch in with what’s available at the time. An agent, who works with Mastercard Labs, then goes in to verify that offer and to negotiate the price with the farmer. 2Kuze is the result of an $11 million grant from the Bill & Melinda Gates Foundation, and is currently being used by 2,000 small-scale farmers in Kenya.
Mastercard built a digital marketplace for farmers in Kenya
More of Today's Solutions
10 tasty alternatives to deli meats for your sandwiches
When you need to whip up a last-minute lunch for your kids, deli meats can seem like a savior. Just slap a slice of ...
Read MoreUniversal cancer immunotherapy may be possible through protein engineering
Scientists at ETH Zurich have made significant progress in developing a ready-to-use immunotherapy treatment for cancer. A synthetic protein modification can allow immune cells ...
Read MoreClucking good music: New Zealand Symphony Orchestra plays music for chickens
A rather peculiar audience gathered on a peaceful morning at a gorgeous Hawke's Bay farm in New Zealand to witness a remarkable musical performance. Members ...
Read MoreTop 5 Martin Luther King Jr. speeches that aren’t “I Have a Dream”
Martin Luther King Jr.'s impact on the Civil Rights Movement extended beyond his well-known "I Have a Dream" speech. According to Jason Miller, an ...
Read More
