Energy guru Amory Lovins famously said: “We’d find more energy in the attics of American homes than in all the oil buried in Alaska.” The current debate in the U.S. is about what kind of energy should be used—coal, favored by the new president, or renewables. But it’s much cheaper to train consumers to conserve energy than it is to build new power plants to meet energy needs. And research shows that various programs have been successful in increasing consumer awareness.