Citizens as consumers are powerful. Here’s a good example. Due to the fact that Wells Fargo plays a role in funding the Dakota Access Pipeline, as well as taking part in a fraudulent banking scandal, the Seattle City Council has decided to pull its money out of the bank when its current contract expires in 2018. Along with the divestment from Wells Fargo, Seattle passed a bill that forbids city contractors from engaging in “unfair business practices,” making it easier for the city to choose more socially-responsible businesses to work with.