The main message we should give is that proper reuse can save money and generate income, and is good for the environment. In the Netherlands, there is now a wastewater plant that actually generates energy. As a sector we need to highlight such examples, provide technical options and work with the public to raise their awareness about the danger to their health around wastewater. Arjen Naafs, technical adviser, WaterAid South Asia, @Arjen_Naafs,@wateraid Wastewater is often