On the surface, innovation is a thrilling concept. We celebrate the people and companies creating products no one else thinks of, hungrily imitating them and taking notes. We aspire to be trailblazers ourselves. Unconsciously, however, our brains have a vastly different opinion on the matter. Humans have a natural aversion to innovation because it involves a healthy dose of uncertainty and risk. In fact, studies point out that people associate the word “creativity” with words
A Harvard professor explains how to train your brain to innovate for more success
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