It’s an obvious truism that creativity is the source of innovation which is in turn the source of business success. Not surprisingly, most companies try to make their employees more creative, usually through brainstorming, collaboration and open plan offices that encourage social interaction. Unfortunately, these make people less creative. Take brainstorming, for instance. According to research published recently in Applied Cognitive Psychology, individuals working alone are more likely to come up with creative ideas than
Science says goofing off makes you more creative
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