It is well-known that “best by dates” on produce and food packages are mere guidelines. The dates don’t mean that the food will be bad for consumption by the given date. Nonetheless, supermarkets and consumers throw away a lot of food based on these dates. Norway is now aggressively fighting this habit. The country has a supermarket—Best Før—that sells products well beyond their best before date. The older the product, the lower the price. There are also apps alerting Norwegians about opportunities to reduce food waste. By 2015, edible food waste had been reduced by 12 percent per person, having risen for the previous five years. Norway still wastes 42.1kg of food per person per year.