It is good for your health and for the environment to eat less meat. But if you do eat meat, it makes sense to eat meat to support small ranches and producers who adopt environmentally friendly farming practices. That’s what the online start-up Crowd Cow aims to facilitate. Crowd Cow promises beef you can believe in. The company launched in 2015 and is growing rapidly. Here’s an in depth analysis of the Crowd Cow’s promise and practices.