In support of International Women’s Day, a German food service ran a very special campaign in their home city of Düsseldorf. For every baby girl born in Düsseldorf on March 8, 2018, the company set up a fund in her name of $2,500. It’s a practical step towards solving gender inequality, one that the company hopes will help women start up their own businesses once they reach adulthood. The company created the campaign after its own research found that although 45 percent of women would like to start their own business, only 12 percent believe they will do so.
A German company celebrated International Women’s Day by investing in newborn girls
More of Today's Solutions
Vision board ideas for adults: how to create one that inspires real change
BY THE OPTIMIST DAILY EDITORIAL TEAM A vision board might look like a crafty throwback to childhood afternoons spent collaging. But don’t write it ...
Read MoreIndia’s social experiment: how paying women directly reshapes welfare, autono...
BY THE OPTIMIST DAILY EDITORIAL TEAM Across India, millions of women now receive a modest but unwavering deposit each month into their bank accounts. ...
Read MoreNew Zealand’s groundbreaking shift to renewables promises massive emiss...
New Zealand launched its most ambitious emissions reduction initiative to date in an incredible undertaking. The government announced a historic switch from coal to ...
Read MoreGoing for the goal: the impact of team sports on boosting young girls’ ...
In a pioneering study, the Here for Every Goal report demonstrates that team sports, particularly elite women's soccer (referenced from here on in this ...
Read More
