While brainstorming sounds like a logical way of coming up with new ideas, this method is actually rife with problems, like “social loafing,” coasting on others’ contributions, and social anxiety about having your ideas judged. That can hinder original thinking and stifle introverted team members. Instead of looking for answers, you should be brainstorming for new questions. Have a look here to see how flipping the brainstorming method on its head can boost your team’s creativity.
Brainstorming is flawed. Instead, try this
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