The conversation surrounding the production and consumption of meat usually involves the emissions that come as a result of raising livestock. What we rarely think about is how the meat industry employs workers and supports the livelihoods and food security of almost a 1.3 billion people. We also give little thought to the cultural and social role meat has in our society. The point is that the meat industry has a direct role in many facets of society, and if we want to drastically reduce the consumption of meat, we have to keep all the consequences of doing so in mind.