Why can’t companies be an instrument for goodness? That’s one of the questions spiritual guru Deepak Chopra posed to billionaire Paul Tudor Jones II in the fall of 2012, which led him to build a foundation based around the idea behind those questions. Until now that foundation merely listed the companies that did the most environmental and social ‘good’ for America, but now that list will become an exchange-traded fund that will reward socially responsible companies with investments.