Norway has a successful deposit-return scheme for plastic bottles and cans. Its success is unarguable – 97 percent of all plastic drink bottles in Norway are recycled, 92 percent to such a high standard that they are turned back into drink bottles. Some of the material has been recycled more than 50 times already. Less than 1 percent of plastic bottles end up in the environment. Does Norway show the world the way out of the plastic crisis?