Last year, Penzance became the first town in Britain to receive “plastic-free” status from Surfers Against Sewage (SAS). The former single-issue movement, founded in Cornwall in 1990, has become a national marine conservation charity with plastics in its sights. But, rather than target shopping bags or plastic-lined coffee cups, SAS is attempting to unite whole communities against single-use plastic of all types, including straws, bottles, packaging, takeaway boxes, cotton buds, clingfilm, and forks. More than 330 communities all over the U.K. have applied to follow the town’s lead.