What had begun as just one yoga brand in Boulder taking greater measures to recycle waste has become a great, green movement across the city. The city passed an ordinance requiring businesses to recycle and compost, and soon businesses were doing even more to sort recyclables from trash. These efforts have paid off as the city collected 2,485 fewer tons of trash in 2017 compared to the year before, while an additional 1,791 tons and 2,081 tons of materials were composted and recycled, respectively. The city is now keeping more than half its waste from going into landfills.