From IKEA’s point of view, the inside of a self-driving vehicle shouldn’t mirror that of a regular car, but rather it should be a small space that we can have experiences in. Instead of sleek self-driving cars, IKEA wants autonomous vehicles that look like bright-colored living rooms on wheels. IKEA also believes spacious autonomous vehicles can bring a suite of services such as portable farmer’s markets and mobile medical clinics to remote or underserved neighborhoods.