Lego wants to design blocks that click together yet separate easily, retain bright colors, and survive the rigors of being put through a laundry load, or the weight of an unknowing parent’s foot. In essence, the company wants to continue making the exact same product, but without using the petroleum-based plastics it has always used to make its product. By 2030, the Danish-company intends to build its toys entirely from plant-based or recycled materials.