Sodastream has always stood out as a company. Not only does their own product avoid or reduce the use of single-use plastics, but they’ve publicly shamed the competition for their waste. Now the company has taken another step in this direction, sailing out into the open ocean to collect trash that other companies don’t seem able or willing to deal with. This is the first known attempt of a commercial company to undertake a physical clean-up of trash from open waters.