Reverse vending machines that exchange plastic bottles for money are proving to be incredibly effective in encouraging Britons to recycle. The machines, introduced last year at five UK sites, reward consumers with a voucher worth 10p for every deposit of a bottle purchased at the shops. Since the scheme started, more than £30,000 was rewarded to shoppers in return for plastic bottles. This is an impressive case showing that with the right incentives citizens can be encouraged to engage in environment-friendly deeds.
Reverse vending machines prove effective in encouraging recycling
More of Today's Solutions
Friendships across income lines boost social mobility, study shows
BY THE OPTIMIST DAILY EDITORIAL TEAM A new study has found that friendships bridging economic divides can meaningfully improve social mobility—and even boost future ...
Read MoreNew cat color unlocked: ’salty liquorice’ sheds light on feline genetics
BY THE OPTIMIST DAILY EDITORIAL TEAM In a surprising turn for feline genetics, scientists have officially identified a new cat coat color that defies ...
Read More3 myths about self-help and personal growth we should all stop believing
BY THE OPTIMIST DAILY EDITORIAL TEAM When you hear the term "self-help," you may envision a stack of books with catchy, motivational titles. However, ...
Read MoreDo you have a toxic friend? A therapist’s advice on how to set boundaries
BY THE OPTIMIST DAILY EDITORIAL TEAM Friendships can be a source of joy and comfort, but unfortunately, even the most intimate connections can become toxic. ...
Read More
