Today’s Solutions: January 22, 2025

It’s estimated that more than 150 million tons of plastic waste have made their way into our oceans. Among the major contributors to this pollution problem is the abandoned, lost or otherwise discarded fishing gear that ends up breaking down into microplastic or tormenting marine life.

Enter LifeProof, a phone accessories company that has designed a phone case that sources materials diverted from the ocean and simultaneously supports organizations involved in providing safe water, protecting ocean life, and maintaining river habitat.

Called WĀKE, LifeProof’s newest case is made from 85 percent recycled plastic waste. Materials for the protective case are sourced from fishing nets and ropes to help prevent those plastics from reaching the ocean.

This practice reduces the need to produce virgin plastic, and the company also offers a program to recycle your phone case when you decide to make a change.

Additionally, LifeProof has partnered with non-profits working to provide clean water to underprivileged communities, protect coral across the ocean floor and maintain healthy rivers for communities and wildlife. With each purchase of any of their cases, LifeProof donates one dollar to these non-profits.

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