When shoppers buy meat in the US, chances are they have no clue where the meat is coming from. That’s why this Thanksgiving, a turkey brand is piloting a program that allows customers to trace the origins of their holiday birds. In a country where looking down the supply chain of most meat companies reveals horrific animal welfare practices, it’s rare to see a company offer such transparency to their customers.
Now you can find out where your Thanksgiving turkey came from
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