Customer-focused companies from Unilever to McDonald’s are investing more in sustainable sourcing as customers increasingly look for those credentials for spending their dollars. Chocolate giant Hershey is joining the trend with plans to spend $500 million through 2030 in order to produce its iconic chocolate Kisses from more sustainable cocoa. Through its Cocoa for Good program, the company will also invest funds to support four key areas: nourishing children, empowering youth, building prosperous communities and preserving natural ecosystems. These efforts will mainly be focused in Ghana and Ivory Coast where much of the world’s cocoa is grown.