The trend of eating plant-based foods as substitute for meat products is growing faster than you think. Veggie burgers like the Impossible Burger and Beyond Burgers have become popular because they taste and appear like real burgers do, but no burger has hit the market so successfully as the Organic Plant-Based burger from Don Lee Farms. In just 60 days, the product has become the most vastly growing product in its category, selling more than one million in less than 60 days. That’s an unprecedented amount for a plant-based product and could signal that the meat-based burger may be going out of style.