People interested in investing typically have two hurdles to clear: First, the learning curve associated with where their money might go and, perhaps more importantly, making sure they can afford it. For millennials, that’s increasingly an ever-more complex value question. Many only want to put money into ventures that improve the world (and certainly not ones that hurt it). They also don’t trust traditional power brokers and want evidence that their investment is used in a smart and impactful way.
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