The environmentally conscious outdoor retailer Patagonia has long been praised for its company ethos, which promotes fair labor practices and environmental responsibility across its entire chain. Now the company has decided to pump the brakes on its popular corporate branding program and no longer produce co-branded garments for corporations that don’t share the same climate-conscious ethos. That means that from now on Patagonia won’t co-brand with oil, drilling, mining, dam construction, or any other companies that they view to be ecologically damaging. The retailer’s move matches with other steps it has taken as part of its heightened corporate activism. Last November, Patagonia received $10 million as a result of what it called an “irresponsible tax cut” by President Trump; the company promptly donated the windfall to environmental charities.
Patagonia to cut ties with businesses that don’t share same climate commitment
More of Today's Solutions
Stronger concrete, cleaner landfills—how scrap carpet fibers are reinventing ...
BY THE OPTIMIST DAILY EDITORIAL TEAM Concrete is the foundation of modern civilization, but its notorious tendency to crack isn’t just a construction headache—it’s ...
Read MoreInvestigating when our bodies change the fastest and why it matters
BY THE OPTIMIST DAILY EDITORIAL TEAM Aging might seem like a slow, steady march, but science suggests otherwise. If you’ve ever looked in the ...
Read More16-year-old codes speech app to help his nonverbal sister communicate
Families of individuals who have conditions that make it difficult or impossible for them to communicate verbally can attest to the fact that going ...
Read MoreHow aspirin and crop resilience go hand in hand
Did you know that plants have been making aspirin for millions of years? And humans have been using it as far back as Neanderthal ...
Read More
