Where you spend your money sends a message about the companies you support, so how do the companies you buy from stack up in terms of corporate ethics? What corporate actions are most important to you? JUST Capital, an organization dedicated to monitoring and assessing corporate behavior, interviewed 100,000 Americans to see what issues were most important to them when it came to corporate actions. 

The results? Some of the issues Americans were identified most with were fair wages, workers’ rights, environmental consciousness, and gender equality. Using consumer-identified qualities, JUST Capital analyzed Russell 1000 companies and created the 2020 rankings of the most “just” companies. The top 100 companies met some impressive qualifications. They have 25% more women on their board than average, give 8.4 times more to charity, and pay 31% more to their median workers. 

So, who made the cut? Microsoft earned the number one spot, followed by companies such as Salesforce, PayPal, and Etsy. Our Impact Investor and Emissary Rinaldo Brutoco, featured on last week’s Emissary Conversation, is a co-founder and board member at JUST Capital and emphasizes the importance of holding companies accountable for responsible business practices. We encourage you to check out the list and use your consumer dollars to support companies with just business practices. (Note: this summary was updated on November 26, 2019, to correct the way the name JUST Capital appears and to correctly identify Rinaldo Brutoco’s role with the organization.)