The brand joins the 24-year fight to save the iconic Jumbo Valley from resort development with a full-length documentary. Earlier this summer, Patagonia was using film to raise awareness and drive action to help remove four dams along the Snake River in the Pacific Northwest, in order to restore the river’s salmon population and natural habitat. The next major project for the brand’s New Localism campaign is a feature length documentary on the 24-year fight…
New Patagonia film “Jumbo Wild” aims to keep British Columbia wilderness wild
More of Today's Solutions
6 surprising signs of loneliness women often miss (and how to reconnect)
On the outside, things seem… fine. Work is demanding but fulfilling. Family life is busy. The calendar’s full. There’s nothing glaringly wrong, yet something ...
Read MoreWhy a cheetah sperm bank may be key to saving the species from extinction
In the heart of Namibia, a unique conservation project is quietly preparing for a future no one wants to face. At the Cheetah Conservation ...
Read MoreTry these yoga poses for deeper sleep
Yoga is a practice meant to boost mindfulness and physical wellness, so it’s no surprise that it can also improve sleep. If you’re one ...
Read MoreU.S. women’s relay swim team wins olympic gold, claims new world record
BY THE OPTIMIST DAILY EDITORIAL TEAM On Sunday, the United States women's relay swim team won a historic 4x100 meter medley relay, claiming Olympic ...
Read More
