How do highly recognizable multinational brands and corporations contribute to social good? Historically, their impact on issues such as poverty, disease and environment has come through charitable giving of special corporate social responsibility units (CSR) or separate foundations. What if instead the bottom line profit and longevity of the company was enhanced by social impact investment? How would this change the mindset of business leaders and alter the types of partnerships they would set-up with…
The social innovation benefits to the business bottom line
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