“Enjoy the little things in life.” It’s the kind of advice you often hear, but which is difficult to execute. That’s also what Utpal Dholakia, professor of marketing, found when he realized he started to like his favorite restaurant less. The first time he was there, he enjoyed it thoroughly, but as he came more often, the experience started to become less joyful. And this is when he started applying consumer psychology on his finding. The basics are: in this time of abundance and fragmented attention, we enjoy things that are scarce and immerse us in the experience. Therefore, Dholakia started visiting his favorite restaurant less often, planned a visit well in advance to enjoy the anticipation, and left his phone at home whenever he would go. The result? Read all about it in this wonderful blog post.
A guide to help you enjoy the little things in life even more
More of Today's Solutions
6 ways to take back your motivation
Uncertainty about the future, being distant from friends, challenges with mental and physical health, and constantly staying in the same environment have all been ...
Read MoreThree types of plants that will thrive in your kitchen
There’s nothing like a little indoor greenery to brighten up your home, especially if you live in an apartment where there’s no space for ...
Read More5 Surprising myths about vitamin D
In the article we wrote about the telltale signs that your body needs more vitamin D, we pointed out that around 42 percent of ...
Read MoreAn “exercise pill” could be in our reach
Exercise is necessary for maintaining physical and mental health, and improving our quality and length of life. But for people who find it difficult ...
Read More
