Keeping pace with the latest fashion trends costs a lot, and wastes a whole lot more. In fact, a majority of women’s garments are worn a mere seven times before being pushed to the back of the closet or tossed in the garbage. “Fast fashion” is now the second dirtiest industry in the world, but now consumers are starting to jump onto a different trend: buying durable, ethical alternatives in favor of throwaway fads. Fashion start-ups like Zady, Everlane and The 30 Year Sweatshirt are finding that there is a growing market for sustainably made clothes of high-quality, selling behind slogans encouraging people to buy fewer, better things. Studies show the average amount of garments bought by U.S. consumers is declining even though people are spending more on clothes, indicating people are starting to find quality greater than quantity. See here how the power of buying by choosing better stuff is taking a hold of the fashion industry.
The power of buying less by buying better
More of Today's Solutions
New CFBP regulations erase medical debt from credit reports
BY THE OPTIMIST DAILY EDITORIAL TEAM In a bold move to protect consumers burdened by medical debt, the Consumer Financial Protection Bureau (CFPB) unveiled ...
Read MoreA hidden crisis: what LA residents need to know about water safety after wild...
BY THE OPTIMIST DAILY EDITORIAL TEAM As Los Angeles begins to heal from the wildfires that have devastated neighborhoods and left thousands displaced, a ...
Read MoreTaking an afternoon nap may make your brain healthier
If you love to indulge in a feel-good siesta, then we have good news for you: those afternoon moments of slumber might be benefiting ...
Read MoreScientists gain ground in the race to reverse aging
So many of us do so much to keep ourselves healthy and live long lives. We exercise, we hydrate, we eat right, and we ...
Read More
