Keeping pace with the latest fashion trends costs a lot, and wastes a whole lot more. In fact, a majority of women’s garments are worn a mere seven times before being pushed to the back of the closet or tossed in the garbage. “Fast fashion” is now the second dirtiest industry in the world, but now consumers are starting to jump onto a different trend: buying durable, ethical alternatives in favor of throwaway fads. Fashion start-ups like Zady, Everlane and The 30 Year Sweatshirt are finding that there is a growing market for sustainably made clothes of high-quality, selling behind slogans encouraging people to buy fewer, better things. Studies show the average amount of garments bought by U.S. consumers is declining even though people are spending more on clothes, indicating people are starting to find quality greater than quantity. See here how the power of buying by choosing better stuff is taking a hold of the fashion industry.
The power of buying less by buying better
More of Today's Solutions
Try this simple breathing exercise to rid yourself of cold hands and feet
Do you often find that your hands and feet are colder than the rest of your body? This can be perplexing, especially when gloves ...
Read MoreRoman jars reveal the secrets of ancient winemaking
Archaeologists are still putting the full story of human history together. From the discovery of a Viking shipyard in Sweden to the Sistine Chapel ...
Read MoreCancer detection breakthrough revealed via butterfly-inspired imaging
In the world of sensory perception, other creatures frequently outperform humans. A research team has created an imaging sensor that looks into the elusive ultraviolet ...
Read MoreAdvancements in vision restoration: CRISPR gives hope to patients
In a revolutionary development, CRISPR gene editing emerged as a beacon of hope for people suffering from genetic blindness. The results of a Phase ...
Read More
