America needs more organic farmers to meet the rising demand of consumers. Last year consumer appetite for organic foods in the U.S reached $13.4 billion. However, only one percent of the country’s cropland is dedicated to organic farming. That needs to change, and big corporations are leading this transition. Food companies such as General Mills and Kashi, the cereal maker owned by Kellogg’s, are investing in supporting farmers making the transition to organic agriculture. General Mills is aiming for an additional 250,000 acres of organic farms from its suppliers by 2019—more than double its current amount.
