Developing countries are, well, developing. And that comes with an advantage too. Countries like India don’t have to make the same mistakes that, for instance, led to the climate change problems western countries are now facing. A new report from the United Nations Conference for Trade and Development (UNCTAD) shows that emerging economies could take on more “circular” approaches, where goods are designed to be recycled, “reverse logistics” networks send consumed materials back to retailers and manufacturers, and consumers move from ownership to service models. For example, a service model for personal transport—Zipcar rather than buying a car—could radically reduce footprints in the developing world.