The dairy aisle of the grocery store can be a confusing place, especially with so many products claiming to be organic and natural even when they are not. To solve this problem, a group of dairy cooperatives in the U.S teamed up to create a new logo that will make it easier for shoppers to make informed choices. The green logo will be placed on dairy products made from cows that fed on grass and that were treated humanely. It also lets customers know that the cows are free of antibiotics and growth hormones. The new logo will be visible on dairy products in the near future.