Influenced by global trends and greater awareness, India is starting to take a stand against the burning social issues that have endured in the country for far too long. Nowhere is this more evident than in India’s advertising sphere, where major brands are ditching mundane commercials in favor of forceful social campaigns that take up a cause that consumers believe in. From issues like corruption to gender inequality, brands are spending big bucks to appear socially relevant, particularly among India’s digitally-connected youth. Just take the watch brand Fast Track, which launched a number of advertisement campaigns attempting to normalize homosexuality, something that is still a crime under Indian law.
Advertising in India has become a major platform for social change
More of Today's Solutions
Blood test for endometriosis brings hope for millions
BY THE OPTIMIST DAILY EDITORIAL TEAM An Australian medical technology company is making waves in the fight against endometriosis, a chronic and often debilitating ...
Read MoreWhat happens to your brain when you take a social media break?
BY THE OPTIMIST DAILY EDITORIAL TEAM If you’ve ever caught yourself endlessly scrolling on your phone and thought, This can’t be good for me, ...
Read MoreResistance training fights muscle loss. Here are 3 ways to do more of it
We've know for a while that resistance training is key to longevity and health. In a recent study, researchers found that resistance training was ...
Read More7 Reasons why your next vacation should be a road trip
In these uncertain times, your dream vacation to a tropical island or a bustling foreign city may have been put on hold—but that doesn’t ...
Read More
