Influenced by global trends and greater awareness, India is starting to take a stand against the burning social issues that have endured in the country for far too long. Nowhere is this more evident than in India’s advertising sphere, where major brands are ditching mundane commercials in favor of forceful social campaigns that take up a cause that consumers believe in. From issues like corruption to gender inequality, brands are spending big bucks to appear socially relevant, particularly among India’s digitally-connected youth. Just take the watch brand Fast Track, which launched a number of advertisement campaigns attempting to normalize homosexuality, something that is still a crime under Indian law.
Advertising in India has become a major platform for social change
More of Today's Solutions
Dublin expands car-free zones to improve bus travel and city life
BY THE OPTIMIST DAILY EDITORIAL TEAM Dublin is taking further steps to reduce private car traffic in its city centre, with new restrictions set ...
Read MoreAt 100 years old, this Galapagos tortoise just became a mom—and a conservatio...
BY THE OPTIMIST DAILY EDITORIAL TEAM At the Philadelphia Zoo, a century-old resident named Mommy is celebrating a remarkable milestone—and not just because she’s ...
Read MoreOn the road to mental health: 3 tips for men who have no idea how to start th...
When it comes to entering the world of therapy, guys are frequently lost, unsure of where to begin. They may have the desire to ...
Read MoreSewage heat: Vancouver’s steamy and sustainable energy source
Since 2010, an innovative energy program in Vancouver's False Creek has quietly transformed the city's energy landscape. This novel technology harnesses the latent heat in ...
Read More
