Each year 33 billion pounds of food is wasted in the U.S. alone. The problem is gaining more and more attention and that drives innovative solutions. Technology can help here as well. Wasteless is a real-time tracking solution for grocery stores, which allows the stores to offer variable pricing to customers based on a product’s expiration date. The system allows stores to automatically change prices on any item, in order to offer customers a chance to buy products close to their expiration date for a reduced price.