Google has perfected the technology to monetize your online search. But wouldn’t it be much better if, instead of the search giant, the user would be paid directly for his/her search by the companies in whose products and services he/she is interested? That’s the concept of a new blockchain-based technology that connects users and businesses. The technology ensures that no outside parties can gain access to a person’s data without their knowledge and provides the added benefit for the user that ads will be much more targeted to the search.