Business
Looking for positive and inspiring business stories? From green operations to employee rights, from innovative corporate structures to diversity and inclusion, the Business section at The Optimist Daily has got the latest innovative solutions from the corporate sector.
Not the same old drive-thru
The meat is raised naturally; the packaging is recycled; the ovens use renewable power. New green fast-food chains are serving up burgers and fries to feel good about. Mary Desmond Pinkowish| April 2008 issue It's really cold and windy in Manhattan. The Friday lunch crowds scurry in and out of Read More...
Is algae the new oil?
An alternative energy is ready to bloom Craig Cox | December 2006 issue Marlborough is a picturesque coastal city on New Zealand’s South Island known for wineries and whale-watching. But oddly enough it’s the town’s sewage ponds that are getting the most attention these days, as a company Read More...
The supermarket that changed the world
The American organic supermarket chain Whole Foods started 25 years ago as a small health-food store. Led by maverick CEO John Mackey, it has reached unprecedented growth and sales rates. "If you look back 100 years from now, history will show that Whole Foods will be in the top-five companies that Read More...
The world's most unlikely environmental champion
George W. Bush's policies have the unintended effect of fighting global warming Jurriaan Kamp | December 2005 issue This may be the perfect political paradox: George W. Bush paving the way to do something about global warming. On the face of it, the Bush administration is doing everything Read More...
Size six: The Western women's harem
Fatema Mernissi was born in a harem, but her female counterparts in the West suffer an even harsher fate. An eye-opening new perspective on gender roles and the male-domination of the multi-billion dollar fashion industry. Fatema Mernissi | August 2003 issue ‘I was born in a harem.’ That Read More...