“Ethical” and “sustainable” are fashion trends that we at The Optimist Daily hope never go out of style. We’re uplifted that many popular brands such as Adidas and Levi’s are rethinking how they manufacture their products so that they are more eco-friendly. Russian fashion house Read More...
Allbirds has made a name in the footwear industry for being both friendly to your feet and the planet. A while ago, the company introduced its bio-degradable Plant Shoe made out of a plant-based alternative to the plastic typically found in regular shoes. In a similarly environment-friendly Read More...
When it comes to shifting the apparel industry’s polluting practices towards circularity, the onus lies on major brands to lead the green transition. That’s why we’re happy to see Nike put sustainability at the heart of its latest outdoor apparel collection. About 85 percent of the brand’s Read More...
After winning one of the world’s largest sustainable fashion design competitions, UK designer Maddie Williams partnered with major Chinese fashion brand JBNY Group to gain hands-on experience in producing a sustainable collection for retail. Williams immersed herself in every step of the garment Read More...
The highly polluting nature of the fast fashion industry has many consumers looking for greener style choices and one option that is taking off is secondhand clothing. The used clothing market is projected to more than triple in value in the next 10 years, and secondhand solutions could just be the Read More...
As public consciousness around the ecological footprint of the fashion industry grows, it has been good to see an increasing number of brands shifting their practices towards sustainability. Italian high-end clothing manufacturer Marta Scarampi has long been ahead of the curve when it comes to Read More...
Fashion awards are typically established with the purpose of showcasing new styles to the world and celebrating designers with the most outstanding contributions to the industry during the year. The Redress Design Award takes it a step further by aiming to shine a spotlight on the importance and Read More...
Whether it’s a dress you once wore as a bridesmaid or a suit you never got the chance to wear because you work from home, most have us have articles of clothing in our wardrobes that never see the light of day. That’s what inspired New York-based entrepreneur Adarsh Alphons to launch a new Read More...
Needless to say, the fashion industry needs a huge remake. Polluting waterways, using finite resources, and creating trendy fashion pieces that lead to massive landfill waste are all part of the industry’s dirty environmental footprint. Fortunately, though, an increasing number of brands are Read More...
Here at The Optimist Daily, we love spreading the word about sustainability-driven clothing brands that are on a mission to drag the fashion industry away from its trajectory to harm the environment. That’s why we’re happy to present to you PANGAIA, an eco-friendly clothing company creating Read More...